Why Would I Need a Website?
There are many reasons you may want to have a presence on the internet.
Everyone has their own reason, but we will try to outline the main purposes of a
website.
Business Websites
Whether you have an off-line or online business, having a website makes a lot
of sense and is almost a necessity now-a-days.
Benefits of a Business Website
- 24 hour, 7 day a week, 365 day a year promotion to a worldwide
audience numbering in the millions.
- Reinforcement of or establishing a branded identity
- Increased credibility with consumers
- Support Channels for existing physical or on-line products
- Pre and post sales customer satisfaction
reinforcement
- Lowers advertising costs by allowing detailed explanations
about products or services. Point your regular advertising to your site to make
the pitch
- Allows easily tracked customer surveys
- Over 50% of consumers research products online before buying. Your business
could benefit by being the knowledge base for your products)
- Convenience and efficiency of email personalized to your
company. Don't ever use a free email address if you are in business. Free email
accounts make businesses look small, uninformed, and cheap. It also lends a
transient feeling to your credibility (Here today...gone tomorrow)
- Allows even a one person home business to compete
with the conglomerates on an even playing field
- Convenient and accessible product catalogue for your sales
force. Can be updated instantaneously as orders are placed or products are
changed
- Storage and retrieval of multimedia presentations
- Improved frequency and reach for your advertising dollars
- Product detail for comparison shopping consumers. No need for
expensive brochures or mailings. Just refer them to your web pages.
- Extract email addresses from site visitors and stay in touch with future
promotions, product enhancements etc. Back-end sales
can make a lot of money for you.
- Customer database that can be updated by the customer
- Controlled communication environment for employees. Make sure
they know what they need to know, when they need to know it.
- Direct shopping for your products. No more middlemen creating
problems or taking profits
- Reach a broad audience for consumer or product research
- Top of mind awareness to internet surfers
- Opportunities to develop network synergy with similar or
like-minded businesses
- Timely and convenient information updates for changing
products (mortgage rates for example)
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