Content, content, content. That's what search engines
really want. If you are registering your site under the category
"Canoeing in Colorado", that's specifically what the page you
are submitting should be about. Your title, keywords, description,
headings and outbound links should all reflect this. Do not, under any
circumstances, use a keyword that is not related to your site.
All of the major search engines are now trying to be
a valuable resource for their searchers. In order for them to be able to
maintain this value, they must be able to deliver the results for
searches accurately. How many times have done a search only to be given
a list of sites of which 2 or 3 may be relevant and the rest completely
off topic. It's annoying right? Don't be part of the tricky crowd or you
risk being banned permanently from the search engine database. Develop
well written and informative content so that it becomes a resource and
not just another sales pitch.
Many search engines are now lending much more weight
to what are known as theme-based sites. Canoeing in Colorado could
include pages like:
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How to get there
-
Where to stay
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Where's the best place to canoe
-
What level of experience do you need
-
Where to get training
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Where to rent equipment
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Canoeing Safety
-
The best season to canoe
-
Dangerous places to canoe
-
Maps
-
Typical weather
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How to locate a guide
-
Clubs
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Links to other resources about canoeing
If you are in the business of renting canoes, you can
see that you can weave your sales pitch into this site subtlety and give
the internet surfer a valuable resource. That's the kind of content or
theme content search engines want. Optimize every page and you'll soon
have lot's of traffic to your site and to your canoe rental business.
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