Once you've chosen your keywords, it's time to optimize
your site for submission to the search engines. Inserting your keywords
is the next step in the process.
One of the biggest mistakes people make is trying to stuff as many
keywords onto a page as they can. This will do nothing but water down
the effectiveness of your keywords. Choose one or two and use them
carefully.
Meta tags are tags that contain information about the page being
viewed and are located between the head tags on your page. You can view
the meta tags on this page. In Internet Explorer, choose
"View" and "Source".
The first and most important tag is the "Title" tag and
this should be the first tag below the <head> tag. It should
ideally contain under 7 words and include your keyword. Note that
programs like FrontPage may move this tag down. You need to reposition
it in your html editor.
The next important tag is the "description" tag which gives
a basic overview of the page. You can use up to 255 words here.
The last important tag is your "keywords" tag. Make sure
your keywords are located here in the singular and plural. Do not repeat
your keyword several times as search engines will now rank you lower.
They see this as spamming.
The unfortunate thing about meta tags is that many search engines
give them very little importance. Every search engine is different when
comes to how they rank your meta tags and you need to know their rules.
Do a little research for each search engine and you'll soon see that
this can be a very complicated process. You simply can't optimize one
page for all search engines nor can you optimize one page for all
keywords.
Other places to put your keywords are in the <alt> tag for
images, and in the body text. Some search engines give a lot more weight
to keywords in body text, particularly if they are in
"heading" tags. The problem again is that you can over do it
and the page can become totally unreadable to humans if you try and
stuff in too many keywords without thinking about how it reads.
If all this is starting to sound complicated, you're right, it is.
You could pay an outside company many thousands of dollars to get you
into the top 30 positions on the search engines. If you don't have that
kind of money, you're forced to do it yourself if you are at all serious
about being found on the internet. Fortunately there's some software
available that can help to automate the job. Hop over to Myrasoft and
check out Webposition Gold, by far the best product on the market in our
humble opinion. They also have some great "tips and tricks"
articles and books you can buy. After all, you've invested a lot of time
and money in your website. It would be a shame if no one could find it.
Here's the link:
Promotion Software and More
|
