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Search Engine Submission - Critical Factors

• The right host and a dedicated IP address

• Choose the right keywords

• Placement of the keywords on each page

• Link popularity, meta tags and more

• Content 

• Avoid search engine spamming

• What engines to register with

• Paid inclusion, pay-per-click, and free submissions

• Doorway pages, doorway sites, web portals, cloaking and more

Search engine submission appears easy at first glance. Just create your site and get one of those "submits to 175,000 sites for $19.95" companies and you're done...right? You will certainly get a lot of attention by way of emails doing this, all of it targeting you to buy their services, but the amount of targeted traffic you'll receive is minimal, if not non-existent.

As you are probably very well aware, there's money to be made by having what are called "safelists"... that is email prospects who have willingly given over their address. "Search engine", "FFA (free-for-all)", "Classified", and "Batch" sites are for the most part designed to specifically create these mail lists.. Sure you get listed. Your submission may even be visible for a few days... and you'll get lots of email. Last time we tried this as an experiment, we received over 1,000 emails in the first 2 hours and have averaged 100 a day since; all of them trying to sell us something. Did we get any extra traffic to the test site... yes. Was it worth it? We're not sure, we're still wading through the junk mail.

Now, not all search engines are playing this game. The reputable (largest) certainly don't and getting listed with them is really where you should be. A very large percentage of your traffic will come from search engines and a very large percentage of that traffic will be from the top dozen or so search engines. Is that traffic worth it...yes.